Best Social Networks For Bands and Musicians

Social networking covers such a huge amount of online presence and you can take advantage of this by having you band on these networks. Here are some of the top social networks for bands.

Facebook

Facebook is arguably the most important social network a band or musician can have. Today over 1.2 billion people use Facebook, with millions of people using it every day. Due to this incredible proportion of the world who use this social network, a band without a Facebook page doesn’t really exist. If someone sees your band at a concert and absolutely loves it, the first thing he or she is likely to do is like you on Facebook. With people like this you can build up a page of followers and fans, keep them updated with posts and share latest content like singles and music videos. Also Facebook numbers are important for promoters. Although it may not always be accurate, the number of fans you have on Facebook can often determine how high up on the bill you are. Sadly, you might have the most killer live set in the world but if you only have 23 likes on Facebook a promoter is going to have a hard time having you headline.

Twitter

Twitter is a great way to have your music reach a much wider audience. Whereas Facebook sharing is less common, with people being slightly more touchy with what they post on their profile, Twitter doesn’t seem to have the same limitation. Part of this is due to the fact that the “Retweet” is an integral part of the experience. It is definitely somewhat less popular with bands, however can be just as effective in sharing new material as any other network. Also interacting with fans is a more talked about experience; if a celebrity tweets a fan, they’ll often retweet/brag about it to their friends. With Facebook this interaction is a little harder to come by.

YouTube

We are undoubtedly in the age of music videos. A few years ago having a music video was a nice bonus to a solid EP, however these days a single release without a video can almost slip under the radar. With YouTube constantly expanding (it’s said that there is now so much footage on the site that it is impossible to view it all in a your lifetime.) music videos are becoming more and more important. Whether it’s through your own band channel or through a separate video company, releasing tracks with videos is growing more and more necessary. Companies like SBTV and Ont’ Sofa specialise in making music videos and releasing them on their YouTube channels. Bands benefit greatly from these services because they get themselves a well edited music video and also that video gets seen by the company channel’s subscribers, which will often be a larger number than a bands own following.

Bandcamp

BandCamp is a very popular site among bands, as it provides a simple way to sell your music online, for a large percentage of the takings. They only take 15% of each sale as opposed to the other big music distributors like iTunes and Spotify taking a larger chunk. There’s a great graph illustrating just how hard it is to earn minimum wage from selling music here. Bandcamp is also relatively stress free to set up and if you spend some time on it you can get it looking really slick and professional.

Soundcloud

Although Soundcloud is less mainstream in terms of social network popularity, it provides a few key positives that bands shouldn’t miss out on. For example, some of the biggest music festivals only take music submissions and applications via soundcloud. No soundcloud, no submission, simple. Also the soundcloud player can act as a great plug-in for your band’s website. You have a band website right? Also the soundcloud app looks great on mobile devices, which makes showing off your new single even easier.

Other Social Networks for Bands

Although there are plenty of other social networks, these are the ones which can help your band the most.

8 Reasons Why You Should Have A Band Website

Nowadays, it would seem that musicians and bands are often very active on Facebook, Twitter and other social networks, but lack a website of their own. But why? The advantages to having a smart, stylish and well maintained website are endless… but for now, here are 8 reasons why you should have a band website.

1. Professionalism

Promoters and agents simply won’t take a band seriously if they don’t have a website. A band with a website is instantly preferable to one without one. You don’t want to be the band that misses out because of a lack of website! www. YourBandName .com is professional and sends a message “hey, we mean business”.

2. It will always be there

Your website is there for good. The amount of people who view your site doesn’t depend on popularity trends, like your fan page on Facebook might. Facebook and Twitter could disappear, but if you have a strong website with all your information and content, you’ll be at an advantage to those bands who are without.

3. New fans need a quick and easy way to find you

New fans are the best kinds of fans, because they’re hungry for content; they want to find you online and check out all there is to know about you. With a website, they can find it all. Whether it’s your latest blog post or your new t-shirts, they will want to discover it easily!

4. Great way to showcase your content

A website can bring together all your latest music videos, singles, eps and albums. Often social media sites will have plugins for things like this but none measure up to having your own band site. What better place to push new material than your online home?

5. It can combine all your social networks together to form one hub

While social networks are great for pushing new material, a polished website can collect all of these networks to form an online home for your band. From your site the fans can access all your social sites from one place.

6. Higher up on Google

If a person sees you at a show and wants to find out more about you the next morning, they will likely type your name into Google. If you don’t have a website, the likelihood of you being at the top of the list is greatly diminished. Get yourselves a website and stop losing these new fans!

7. Shows what you’re latest plans/gigs are

Again, a website is the go-to place for people who want to know when you’re playing in their city next. With a neat and easily accessible page with all of your listings on, you’ll never play to an empty room again! Also if you have any news, like a summer tour or recording plans, a website is a great place for this material.

8. Your bands image can be greatly enhanced

While you’re stuck with the blue and light blue of facebook and twitter, there are no boundaries when it comes to how your website looks. Use this advantage to hone in on your band’s look and identity. A big part of what agents and labels look for in bands, is an image that they can sell, a well designed website can give you that edge.

Why Your Band Should Have A Mailing List

Just finished mastering your new album? Booked a few wicked festivals? You’re going to need to let your fans know! What better way to do so, than with a mailing list full of the fans and people who want to hear what you’re up to! Here are 4 reasons why your band should have a mailing list:

1. Direct access to fans

Emailing people is a very direct way of contacting your fan-base. As easy as it is to scroll past a post on Facebook or a tweet on twitter, people often stop and read their emails a lot more closely than if they’re just browsing social networks. If they have signed up to your mailing list, they’re going to be interested in what you have to say, so emailing them directly is the most personal way of interacting with them. There’s also going to be a number of people who are fans of yours who, for whatever reason, aren’t on social networking sites. Emailing these fans will have all the more impact.

2. You’ll always have a healthy list of followers to contact

Back in 2005, Myspace was all the rage with millions of people online connecting with their friends and favourite bands. Come 2009, Facebook had taken over and bands with a huge following on Myspace now had to start from scratch. There were of course those bands who had spent that time building up a mailing list of fans, aswell as being on the social media scene, who had a much easier task of rebuilding their fan base on Facebook as a result. Nowadays Facebook is making is harder and more expensive to reach your fanbase. The internet is ever evolving, what’s here today could be all but forgotten tomorrow, however emails will be here for a long time come.

3. You don’t need to spend hours churning out an email a day

The beauty of a mailing list is that you really don’t need to send out messages all that often to get the best results. In fact, it could be potentially harmful to overdo it. Fans don’t want to receive an email every few days, it will get annoying and they will unsubscribe from the list, or (even worse) blacklist you but marking your emails as spam/junk. Around 1 email per month is about as frequent as you should be. The fact that these emails aren’t so frequent means that readers are more likely to read all of what you have to say. It’s important to remain active on social media; however, with emails it’s certainly a case of ‘less is more’.

4. It will increase your fan base

You’ve just come off stage and played the dream set and the crowd loved it! You might have done a lot of shouting about who you are and ‘like us on facebook and everything!’ but I can pretty much guarantee that you won’t get to the bar without someone asking you ‘What’s your name?’ or ‘How can I find you online?’ or even ‘do you have an email list that I can subscribe to?’ (that last one is a little more niche, but it’s happened!). If you have a little table set up for your merchandise, why not have a sheet where people can sign up to the list to keep updated. I once saw a band go round giving out free download codes in exchange for people’s emails. They doubled their mailing list overnight! Whether it’s keeping your existing fans in the loop, or gaining new ones, a mailing list is a must have for any active band. There are some great services that can help you get your list up and running, the one I recommend most is MailChimp. It’s a great service, is free to sign up and helps you get your list up and running in a few simple steps. You can also easily add a sign up form to your website and facebook page.