Just finished mastering your new album? Booked a few wicked festivals? You’re going to need to let your fans know! What better way to do so, than with a mailing list full of the fans and people who want to hear what you’re up to! Here are 4 reasons why your band should have a mailing list:
1. Direct access to fans
Emailing people is a very direct way of contacting your fan-base. As easy as it is to scroll past a post on Facebook or a tweet on twitter, people often stop and read their emails a lot more closely than if they’re just browsing social networks. If they have signed up to your mailing list, they’re going to be interested in what you have to say, so emailing them directly is the most personal way of interacting with them. There’s also going to be a number of people who are fans of yours who, for whatever reason, aren’t on social networking sites. Emailing these fans will have all the more impact.
2. You’ll always have a healthy list of followers to contact
Back in 2005, Myspace was all the rage with millions of people online connecting with their friends and favourite bands. Come 2009, Facebook had taken over and bands with a huge following on Myspace now had to start from scratch. There were of course those bands who had spent that time building up a mailing list of fans, aswell as being on the social media scene, who had a much easier task of rebuilding their fan base on Facebook as a result. Nowadays Facebook is making is harder and more expensive to reach your fanbase. The internet is ever evolving, what’s here today could be all but forgotten tomorrow, however emails will be here for a long time come.
3. You don’t need to spend hours churning out an email a day
The beauty of a mailing list is that you really don’t need to send out messages all that often to get the best results. In fact, it could be potentially harmful to overdo it. Fans don’t want to receive an email every few days, it will get annoying and they will unsubscribe from the list, or (even worse) blacklist you but marking your emails as spam/junk. Around 1 email per month is about as frequent as you should be. The fact that these emails aren’t so frequent means that readers are more likely to read all of what you have to say. It’s important to remain active on social media; however, with emails it’s certainly a case of ‘less is more’.
4. It will increase your fan base
You’ve just come off stage and played the dream set and the crowd loved it! You might have done a lot of shouting about who you are and ‘like us on facebook and everything!’ but I can pretty much guarantee that you won’t get to the bar without someone asking you ‘What’s your name?’ or ‘How can I find you online?’ or even ‘do you have an email list that I can subscribe to?’ (that last one is a little more niche, but it’s happened!). If you have a little table set up for your merchandise, why not have a sheet where people can sign up to the list to keep updated. I once saw a band go round giving out free download codes in exchange for people’s emails. They doubled their mailing list overnight! Whether it’s keeping your existing fans in the loop, or gaining new ones, a mailing list is a must have for any active band. There are some great services that can help you get your list up and running, the one I recommend most is MailChimp. It’s a great service, is free to sign up and helps you get your list up and running in a few simple steps. You can also easily add a sign up form to your website and facebook page.